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The PowerCircuit™:
Turning Uncertain into Undeniable
At burac ai, we don't guess — we diagnose. Our exclusive PowerCircuit™ Framework turns ambiguity into measurable growth and predictable results.
By harnessing the power of our extensive data warehouse and the expertise of 800+ growth-focused specialists, we provide actionable insights and strategies that consistently deliver measurable results.
Why We Built This
Growth shouldn’t be a guessing game.
Many marketing plans rely on fragmented data and platform-reported metrics that only show part of the picture. Often, they’re designed to address the wrong problem. PowerCircuit™ was created to give brands a clear, objective view of where performance is falling short—and exactly how to fix it.
Every brand deserves a blueprint.
PowerCircuit™ leverages six core business pillars and 103 benchmarked KPIs to give brands a clear picture of how they compare to competitors and pinpoint the areas with the greatest growth potential.
BUSINESS STATUS
See How a Leading
Fashion Brand Ran
Through the Power Circuit™
GROWTH
EFFICIENCY
Net Margin
Business
17%
Benchmark
6%
Growth Margin
Business
6%
Benchmark
10%
The Fashion Brand is efficient but growth has slowed substantially.
Every brand falls somewhere on the spectrum between growth and efficiency.
PROBLEM DIAGNOSIS
We evaluated this brand across 103 key performance indicators and measured it against the fastest-growing peers in its category—revealing essential gaps in performance.all six pillars of the Power Circuit™.
Business Strategy Score 68%
Audience Score 75%
Messaging Score 70%
Product Score 69%
Channel Score 77%
Measurement Score 52%
Business
Rollup Score:
Business
10
Total
15
% Score
60%
Audience
Rollup Score:
Business
16
Total
22
% Score
75%
Messaging
Rollup Score:
Business
11
Total
16
% Score
70%
Product
Rollup Score:
Business
13
Total
19
% Score
69%
Channel
Rollup Score:
Business
17
Total
22
% Score
77%
Measurement
Rollup Score:
Business
10
Total
19
% Score
52%
Problems
Although the brand commands a 17% share of the U.S. market, just 9% of revenue is driven by paid media, and promotional spending around product launches generated minimal incremental impact.
Measurement limitations hindered the ability to evaluate media performance, while international markets remained largely untapped, achieving only 3% TAM penetration in the EU and 0.5% in Mexico.
They captured 17% of the U.S. market, yet paid media contributed onlyonly 9% of revenue.
SOLUTION DIAGNOSIS
We designed and implemented targeted, proven strategies—proven across hundreds of clients—to solve these specific issues with accuracy and speed.
Reallocated budget from product launches to evergreen campaigns focused on acquiring new customers.
Solutions
We overhauled their media approach, updated measurement frameworks, and revealed new expansion opportunities.
Upgraded measurement with nova Intelligence, exposing what marketing activity was leading to actual incremental sales, and what wasn’t.
Redirected budget to international markets, capturing growth in regions where the Fashion Brand had under 3% market penetration, despite strong consumer interest.
The Results
Power Circuit Process
Step 1: Connect Your Data
We securely ingest your marketing and transaction data to benchmark your brand against 103 KPIs—powered by $20B+ in aggregated industry data.
Step 2: Get a Deep Diagnostic
Our analysts identify what’s holding you back across the six critical growth pillars: Business, Audience, Product, Messaging, Experience, and Media.
Step 3: Receive a Tailored Growth Plan
We prescribe proven, battle-tested strategies based on thousands of client engagements and 800+ strategist insights.
Step 4: Execute with burac ai
Our team gets to work—activating the right levers across your business with a clear plan, tight accountability, and measurable outcomes.
HOW WE WORK
See How you Stack up Against Industry Leaders in Your Category
Leveraging $20B in transaction data and $3B in media spend, PowerCircuit™ evaluates your business across six key pillars, pinpointing performance gaps and providing actionable steps to drive growth.
Zero guesswork. Zero fluff. Just clear insights and the confidence to focus on what truly drives results.
Ready to be undeniable?
For brands and enterprises seeking strategic guidance and digital marketing with measurable results, Power is here to accelerate your growth with confidence.
A top-tier, privately owned growth marketing firm driving revenue and brand visibility for ambitious brands.
UK
21 Church Side,
East Ilsley, Newbury, England, RG20 7LS
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21%
revenue growth YoY...
35%
while cutting ad spend by