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NOVA

Nothing beats certainty.

Effective marketing starts with data you can trust. That’s why Burac AI built its proprietary analytics platform — designed to turn first-party data into actionable insights. It empowers marketing teams to make data-driven decisions, uncover new growth opportunities, reduce wasted spend, and maximize profitability.

Burac AI turns data into measurable growth faster than ever.


Integrate. Analyze. Activate.

Integrate your data into one secure platform

Seamlessly connect your first-party and marketing data into the Burac AI Cloud, powered by enterprise-grade security and performance.

Data experts working for you

Instantly gain insights as our team of data scientists, strategists, and analysts uncover patterns and intelligence that fuel smarter, faster decisions.

Activate a data-driven growth plan

We deliver clear insights, identify growth opportunities, and provide an accurate revenue forecast — then bring your strategy to life with precision and impact.

Get a complimentary nova appraisal

95% of marketers still make decisions without reliable data.

With Burac AI, you don’t have to be one of them.

Meet

Purpose-built applications leveraging 300M+ data points

Learn more about nova
1

Customer Cohorts

With nova Customer Cohorts, businesses gain a deep understanding of customer behavior and segmentation. This application identifies high-value customer groups, such as those with high repeat purchase rate, Lifetime Value (LTV), or retention rates. By leveraging these insights, businesses can craft targeted strategies that drive greater revenue and profitability.

2

Customer Insights

nova Customer Insights delivers a complete understanding of your audience, leveraging data to build detailed personas and uncover trends. By identifying customer preferences, businesses can refine their marketing strategies and maximize engagement.

3

Creative Affinity

nova Creative Affinity revolutionizes performance marketing by linking advertising creatives to customer Lifetime Value (LTV). This application helps businesses optimize ad content and allocate budgets effectively by identifying high-performing creatives.

4

Forecasts

nova Forecasts empowers businesses with predictive analytics, enabling data-driven decision-making. The application models market demand, identifies growth opportunities, and supports resource allocation.

5

nova Insights AI

nova Insights AI combines 20+ marketing reports, AI-driven analytics, and human expertise to deliver a comprehensive data platform. Businesses can interact with their marketing data, ask questions, and make agile decisions based on clear insights.

What are you waiting for?

Get a complimentary nova appraisal

The numbers don’t lie. But they do impress.

Case Study

35% less ad spend, 21% more venue YoY with nova Intelligence incrementality modeling

Case Study

33% YoY Leads and 34% YoY Converted Leads