35% less ad spend, 21% more venue YoY with nova Intelligence incrementality modeling

Effective marketing starts with data you can trust. That’s why Burac AI built its proprietary analytics platform — designed to turn first-party data into actionable insights. It empowers marketing teams to make data-driven decisions, uncover new growth opportunities, reduce wasted spend, and maximize profitability.

Seamlessly connect your first-party and marketing data into the Burac AI Cloud, powered by enterprise-grade security and performance.
Instantly gain insights as our team of data scientists, strategists, and analysts uncover patterns and intelligence that fuel smarter, faster decisions.
We deliver clear insights, identify growth opportunities, and provide an accurate revenue forecast — then bring your strategy to life with precision and impact.

With Burac AI, you don’t have to be one of them.


With nova Customer Cohorts, businesses gain a deep understanding of customer behavior and segmentation. This application identifies high-value customer groups, such as those with high repeat purchase rate, Lifetime Value (LTV), or retention rates. By leveraging these insights, businesses can craft targeted strategies that drive greater revenue and profitability.
nova Customer Insights delivers a complete understanding of your audience, leveraging data to build detailed personas and uncover trends. By identifying customer preferences, businesses can refine their marketing strategies and maximize engagement.
nova Creative Affinity revolutionizes performance marketing by linking advertising creatives to customer Lifetime Value (LTV). This application helps businesses optimize ad content and allocate budgets effectively by identifying high-performing creatives.

