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Consumer Product Services

Where CPG Brands Grow Smarter with AI

For modern CPG brands, the conventional growth plan no longer works. Fragmented sales channels, dynamic customer behavior, and escalating retail pressures necessitate solutions that do more than drive clicks — they must achieve comprehensive business outcomes.

Burac.ai helps CPG brands consolidate data, combine DTC and retail strategies, and scale what genuinely works. Whether you’re building retail velocity, optimizing digital expenditure, or enhancing margins, we link into your operations as an extension of your team, delivering the strategy, AI tools, and insights to unlock your next chapter of success.

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We Play Well with the Platforms That Power CPG

Our partnerships don’t just provide access — they give you a competitive edge.

Built for CPG. Engineered for IROAS.

A Smarter Growth Engine, Tuned for Your P&L

You don’t just need more data - you need data that inspires action. Leveraging 300M+ consumer data points and proprietary Burac.ai technology, we map your best prospects across DTC, retail, and in-store media. Then we execute with accuracy — from scroll to shelf.

Our objective isn’t just to create sales – it’s to make them sustainable, measurable, and margin-positive.

Customer Insight & Messaging

We help you understand your customers – and then communicate like you actually know them. Insights fuel messaging that transforms online interaction into in-store and digital sales.

Omnichannel Strategy & Execution

No longer silos between DTC, retail, or Amazon. Burac.ai links the dots with integrated campaigns that create overall revenue and demonstrable lift.

Measurement & Incrementality

We deliver clarity to your whole funnel utilizing incrementality testing and MMM frameworks, exposing exactly what channels produce impact – so you can grow methods that work and stop wasting spend on those that don’t.

We’ve helped clients become industry leaders

Our Approach

How Burac.ai Helps CPG Brands Cut Waste, Build Margin, and Drive Velocity

Growth isn’t about spending more – it’s about making every dollar accomplish more, especially when managing DTC, retail media, and traditional retail simultaneously.

Here’s how we help you scale with confidence:

01. Unified Data Visibility

We connect your digital and in-store data to highlight what’s driving performance and allocate funding with precision.

02. Channel + Creative Alignment

Creative that wins offline doesn’t always win online. We develop asset strategies that meet your audience where they are and inspire buy behavior.

03. Zip Code-Level Activation

Media plans that get local, really local. Store-by-store, geo-specific campaigns drive lift where it counts.

04. Full-Funnel Optimization

From retail media to TikTok, Google Shopping, and beyond, our solutions don’t just hit KPIs - they improve your bottom line.

05. Measurement That Stands Up in a Boardroom

Incrementality testing and MMM frameworks isolate what’s working, offering leadership precise answers – not guesses.

 “With Burac.ai, I finally had the confidence to go to leadership and say: here’s what we need to invest in, here’s the expected outcome, and here’s why it’s worth it.”

Koia

Sr. Director of Marketing

Why Burac.ai?

Marketing That Hits Shelves, Screens, and Scorecards

This isn’t simply about running campaigns. It’s about developing an integrated marketing ecosystem that supports every area of your organization, from digital growth to retail partnerships.

Burac Ai gives you the people, the platform, and the performance strategy to:

Activate Data-Backed Strategy

We turn raw findings into practical, retail-ready plays.

Marry Creative with Performance

Your ads may be beautiful and efficient, producing demonstrable results.

Drive Growth That Sticks

Launch fast. Scale intelligently. Retain customers.

Get All Channels Working Together

We develop synergy across retail, DTC, Amazon, and beyond.

Measure Everything That Matters

Every strategy. Every campaign. Every channel — proved.

Proven Results

Our track record speaks for itself.

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Average YOY revenue growth for clients

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Faster than industry standard

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Consumer data points leveraged by Burac.ai

Our Results

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YoY Increase in Gross eComm Revenue

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YoY Increase in New Customers

Burac.ai altered ViX Paula Hermanny’s growth. By evaluating main target segments, refining acquisition and retention offers, and establishing a complex, AI-driven marketing mix, we helped ViX gain and retain higher-value consumers while reducing discounts and ad expenditure. The result: dramatic top-line growth and measurable ROI.

Insights

Browse all insights

Q5 is Not a Break: How to Prepare Your Marketing Strategy for Q1 Growth

Burac Ai | December 3, 2024

Q5 is Not a Break: How to Prepare Your Marketing Strategy for Q1 Growth

Cutting Wasted Ad Spend and Increasing PortCo Margins: A New Era of Data-Driven Profitability

Burac Ai | December 2, 2024

Cutting Wasted Ad Spend and Increasing PortCo Margins: A New Era of Data-Driven Profitability

Burac Ai Awarded Agency Partner of the Year at the Buy with Prime Partner Summit

Burac Ai | December 4, 2024

Burac Ai Awarded Agency Partner of the Year at the Buy with Prime Partner Summit

Media Mix Modeling Isn’t a Silver Bullet: Here’s What You Really Need to Know

Burac Ai | December 2, 2024

Media Mix Modeling Isn’t a Silver Bullet: Here’s What You Really Need to Know

The Hidden Waste in Your Media Spend: What We’ve Learned from 700+ Audits

Burac Ai | December 2, 2024

The Hidden Waste in Your Media Spend: What We’ve Learned from 700+ Audits
Insights

From Retail Strategy to Data Science—This Is Your Growth Team

Learn more about our company

Undeniable Speed

Navigating the ever-changing consumer market needs adaptability. We examine the data, find opportunities, and execute with speed to keep your brand ahead of the curve.

Undeniable Expertise

Our team contains some of the best brains in consumer marketing, with an astounding 96+% customer retention rate. Expect nothing but the finest.

Undeniable Results

Our techniques drive outcomes that matter: 2.6x greater growth than industry averages and 27+% YoY sales increases. We make every dollar count for optimum ROI.

Media Relations

Media Relations

We know how to tell your story to maximize impact and build lasting buzz.

Campaigns + Activations

Campaigns + Activations

Showstopping stunts, memorable IRL activations , and other viral moments that will get people talking about your brand.

Thought Leadership

Thought Leadership

Elevate your brand's reputation and executive visibility with impactful interviews, speaking opportunities, op-eds, and more.

Partnerships

Partnerships

Facilitate creative, strategic partnership campaigns that cross categories, increase brand awareness, reach new audiences, expand marketing resources, and so much more.

Award Submissions

Award Submissions

Our team is always keeping a pulse on the best awards for our clients to submit for in order to build recognition and credibility

Affiliate Marketing

Affiliate Marketing

A combined effort between PR and Affiliate on a strategic top-of-funnel performance PR approach allows our clients to be considered for all consumer media opportunities.

Corporate + Crisis Communications

Corporate + Crisis Communications

Strategic counsel and messaging support to guide your company through its biggest (and toughest) moments.

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